Job Reference:: MK07AKB620 Job Title:: Marketing Communications Manager - Motor Finance Location:: SE Eng Salary:: GBP: 40000 - GBP: 45000 Per Annum Plus excellent benefits package Description Marketing Communications Manager : Motor Finance
GBP: 45000 plus excellent benefits
Our client is the financial services arm of a major motor manufacturer, who have a strong brand and reputation in the UK
They are currently looking to recruit a Marketing Communications Manager to join their successful time in Head Office based in the Berkshire area.
The role has full responsibility for the development and ongoing performance of all marketing activities through all of the marketing channels, in addition to taking ownership of any commercial projects that need sales and marketing involvement and management of third party supplier relationships.
- Work closely with the Sales & Marketing Director to develop and implement the company customer acquisition, communication and retention strategies
- Manage a small team (1 direct report and one intern)
- Develop a market leading digital presence for the business, to include customer facing tools, finance calculator functionality and website integration
- Develop and launch new and existing product portfolios
- Responsible for marketing to the customer base through a multichannel approach, using internet, email, and telephone based marketing
- Work closely with pricing and risk teams
- Manage relationships with third parties such as direct marketing agencies, media agencies and general insurance providers
- Assist with the preparation of the annual marketing plan
- Ensure all activities are in line with FCA compliance requirements
The successful candidate will have proven experience of digital marketing, CRM platforms and ideally direct marketing experience. A working knowledge of the automotive finance industry is highly desirable, although candidates with experience of other areas of the automotive or finance sector will be considered.